Hi! I’m Lila Modhavadiya.
A Digital Marketing Enthusiast, Performance Marketer, and Analytics Specialist.
Aspiring
Performance Marketing Specialist.
Looking for my next opportunity
to be a growth driver.
This is me
A driven and enthusiastic digital marketer with a strong foundation in marketing strategy, data analytics, and performance marketing. I hold postgraduate certifications in Marketing and bachelor’s degree in business administration, and I’m certified in Google Ads Search, meta business suite, Google analytics and more. I thrive on turning insights into action and combining creativity with data to deliver results.
My experience spans across real-world projects, freelance contracts, and academic projects, allowing me to gain hands-on skills in campaign management, social media, Google Analytics, Tag Manager, and paid media. I’m passionate about continuous learning, collaboration, and helping brands grow through digital transformation.
As a detail-oriented and solution-focused professional, I’m excited to join a dynamic team where I can contribute, grow, and make an impact.
Let’s build meaningful marketing together—data-driven, innovative, and tailored to resonate.
What I do
(and do well!)
Performance Marketing
Expertise:
Google Ads, Meta Ads, Bing Ads and more..
What I can Do:
I design and execute full-funnel paid media strategies focused on acquisition, conversions, and ROI. From keyword research and audience segmentation to budget allocation and creative testing, I deliver results through data-backed campaign planning
Data Analysis & Reporting
Platform Proficiency:
Google Analytics 4, Looker Studio, Tableau, Spss, Survey monkey.
What I Do:
I turn complex data into actionable insights that drive strategic decisions. From setting up event tracking via Google Tag Manager to analyzing multi-channel performance, I ensure every metric tells a story.
Deliverables:
Weekly/monthly dashboards
Conversion rate reports
KPI performance tracking
Insights that fuel campaign refinements and business strategy
Paid media
Platforms:
Google Ads, Meta (Facebook, Instagram & messenger), LinkedIn.
What I Do:
I can manage paid social campaigns end-to-end—from setting up pixel tracking to crafting compelling creatives and targeting high-intent audiences.
Skills in Action:
Custom & lookalike audience setup
Campaign scheduling and budget optimization
Retargeting strategies
Ad copy and creative testing for higher engagement and CTR
Tech Tools & Marketing Stack
Tools I Use Daily:
Google Ads, Meta Business Suite, Tag manager, Looker Studio, Microsoft 360 suite, Canva, Survey monkey, Spss, Google Analytics 4 (GA4) and more..
How I Work:
I connect data, strategy, and creativity through smart tools that streamline campaign management and reporting. My tech stack helps me scale performance and collaborate efficiently with teams and clients.
certifications
Let’s connect !