Resume

🧑‍💼Professional summary

Digital marketing professional with a strong focus on PPC and paid media. Skilled in using Google Ads, Meta Ads, and analytics tools to drive measurable results. Eager to apply skills in campaign execution, performance analysis, and landing page optimization to deliver impactful marketing results.

💼 My Core Skills

 

  • 💻 Google Ads, Meta Ads (Facebook & Instagram), Microsoft Advertising (Bing Ads)

  • 📈 Google Analytics (GA4), Google Tag Manager (GTM), Looker Studio

  • 🧪 A/B Testing, Heatmaps, SurveyMonkey

  • 🗝️ Keyword Research, SEO, Landing Page Optimization

  • 🧠 Ad Creatives & Copywriting, Canva, WordPress

  • 📱 Meta Business Suite

🎓Education

📘 PG Diploma in Marketing Research and Analysis

Algonquin College of Applied Arts and Technology
🗓️ Aug. 2024 – Apr. 2025
🔹 Gained expertise in data analysis, consumer insights, and market segmentation
🔹 Hands-on experience with: Excel, SPSS, Tableau, Looker Studio
🔹 Applied insights to support PPC and paid media strategies

📘 PG Diploma in Marketing Management

Algonquin College of Applied Arts and Technology
🗓️ Aug. 2024 – Apr. 2025
🔹 Developed digital marketing strategy skills including PPC, paid media, and campaign management
🔹 Hands-on experience with: Google Ads, Meta Ads, Google Analytics, Looker Studio

🎓 Bachelor of Business Administration (BBA)

Shri V. J. Modha College
🗓️ Apr. 2020 – Apr. 2023
🔹 Built a foundation in marketing concepts, business management, and strategic planning
🔹 Gained key insights into effective marketing decision-making

💼 Work Experience

📍 Marketing Intern

Etherflow Accounting Services LLP
Jan 2025 – Apr 2025

  • Supported PPC campaign development and execution on Google and Meta platforms.

  • Conducted keyword research, ad copywriting, competitor analysis, and website audits.

  • Helped optimize landing pages to improve user experience and conversion rates.

📍 Customer Service Representative

Farm Boy Canada
Jan 2024 – May 2024

  • Assisted customers with product inquiries and personalized recommendations.

  • Maintained product displays and supported inventory restocking.

  • Collaborated with team members to ensure store operations and customer satisfaction.

📂 Marketing Projects

💈 McGee’s Barbershop – Canada

Led a strategic digital marketing campaign focused on social media, local events, and promotional offers — aiming to achieve a 25% increase in customers and a 15% boost in market share.

  • Conducted competitor analysis and website audit

  • Defined and tracked key performance indicators (KPIs)

  • Implemented real-time optimizations to maximize ROI

  • Developed contingency plans for campaign stability and success

🧩 Kin Club of Orléans – Canada

Designed a digital marketing strategy to enhance engagement and grow membership for a nonprofit organization.

  • Used PRIZM segmentation to identify key audience profiles

  • Proposed Facebook PPC campaigns targeting Millennials and Gen Z

  • Recommended platform-specific content and media placements

  • Focused on increasing online visibility and driving conversions

🏅 Certifications

I have completed several industry-recognized certifications to strengthen my digital marketing skill set. These include certifications in Google & Meta Ads, Google Analytics 4. I’ve also gained foundational knowledge in SEO, content marketing, and email marketing through platforms like SEMrush, HubSpot, and LinkedIn Learning. These certifications reflect my commitment to continuous learning and staying current with digital marketing best practices and tools.

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