LinkedIn Ads Campaign
This section highlights a multi-objective LinkedIn Ads strategy developed to support MapleGlow’s brand presence, lead generation, and B2B opportunities within the wellness and personal care space.
Campaign Overview
The LinkedIn campaign was designed to:
Build brand awareness among wellness and beauty professionals
Drive lead generation for potential retail and spa partnerships
Support brand engagement via conversation campaign.
Campaign Types Used:
Awareness Campaign – Maximize brand visibility among targeted professionals
Lead Generation Campaign – Collect contact details via LinkedIn forms
Conversation Campaign – Delivered personalized messages directly to users’ inboxes to encourage engagement, product exploration, or partnership inquiries
Targeting Strategy
Location: Canada
Age Range: 18–55
Languages: English
Audience Segments:
Job Titles: Spa Owners, Retail Buyers, Estheticians, Wellness Coaches
Industries: Health & Wellness, Cosmetics, Retail, Beauty Services
Traits: Green living, Sustainability, Skincare interest
LinkedIn Ads preview
Ad Formats Used
| Campaign Type | Format | CTA |
|---|---|---|
| Awareness | Image Ads | “Learn More” |
| Lead Gen | Lead Form Ads | “Get Info” / “Sign Up” |
| Conversation | Message-Based Ads | Multiple CTA Buttons |