Meta Ads Campaign
Overview
This campaign for MapleGlow, a Canadian skincare brand, was developed to build awareness and engagement on Instagram and Facebook. It focused on visually-driven content tailored to skincare-conscious users aged 18–54 across Canada.
The campaign leveraged Stories, Reels, Carousels, and Feed Ads, optimized for reach and engagement. Creative assets were designed to reflect MapleGlow’s brand identity—clean, ethical, and radiant.
Key highlights include:
Ad formats: Instagram Reels, Stories, Carousel, and Static Feed Ads
Creative elements: Product visuals, user benefits, 20% off promotion, CTA “Shop Now”
Targeting: Interest-based (skincare, wellness), lookalike audiences, and geo-targeting (Canada-wide, EN)
Placement strategy: Auto placements to optimize across Meta’s network
Budget Strategy: Awareness-focused, with engagement as a secondary KPI
This Meta Ads campaign complements the Google Ads strategy and demonstrates multi-platform campaign execution.
Targeting Strategy:
- Location: Canada-wide
Age: 18–55 (all genders)
Language: English
Detailed Interests:
Beauty salons (cosmetics)
Cosmetics & personal care
Natural skincare
Health and wellness
- Audience Type: Advantage+ audience with targeting expansion enabled
Meta Ads preview
Creatives:
Engaging visuals featuring clean skincare routines and products
Ad formats included Reels, Stories, and Feed posts
Clear call-to-action: “Shop Now”, with a 20% off promotion